SEO Workshops for Wedding Photographers
What Is SEO?
Search Engine Optimisation (SEO) is possibly the most important form of marketing which enables your website to be seen and identified by search engines (mainly Google), so when prospective couples search the internet for suppliers or information that might help plan their wedding, your website is thrust upon them. There are an enormous amount of wedding photography websites out there, all wanting to be higher up the Google rankings to be seen by couples, but only the websites with effective SEO strategies will be in the top 10.
Who Is The Workshop For?
All wedding photographers! (and Videographers). It doesn’t matter if you are starting out, or already a seasoned pro and already think you know ‘most’ of SEO (who I always make them think very differently about it). I will help you understand and rank better in Google. I have worked with some of the best photographers in the UK already ranking well for lots of terms, and also those starting out and are just starting their SEO journey.
2020 Case Example 1
Matthew Sowa Photography – Page 4 to Page 1 for ‘New York City Wedding Photographer’, and ‘NYC Wedding Photographer’.
Matt approached me mid-summer realising with the current Covid crisis that he wouldn’t be able to travel as much to photograph weddings and wanted to be visible for couples getting married in New York City, where he lives. We worked together on his SEO ranking over the normal 2 session workshop. Matt then implemented my advice over the next couple of weeks and went from page 4 for ‘New York City’ and ‘NYC’ to page 1 in less than 2 months. The traffic to Matt’s website has increased substantially and has had many more enquiries for his home city. SEO is now working for him.
Why you must do it yourself!
It is a common fear that you wont be able to do it yourself. But the reason why you must do your SEO yourself is because it is ingrained in every aspect of your business and your brand messaging. It is tied in with your social media and how you communicate with your couples, other venders including venues. For wedding photographers, SEO is not a stand alone entity. It is part of everything you do. You can’t and shouldn’t relinquish control of your business in such a way. I’ll help you understand how Google works and why, and you simply consider SEO in how you run and grow your business.
The Big SEO Myth!
It is widely believed there is some special SEO magic that makes Google love your website. Well this is just not true. SEO is a broad non-technical understanding of what Google is looking for and why. I will make you understand it in a way that will make total sense to you no matter your current position.
2020 CASE EXAMPLE 2
Helen Abraham Photography – Page 3 to Page 1 for ‘London Wedding Photographer’
I was approached by Helen regarding her website SEO at the very start of 2020 as she wanted to have more couples find her who are getting married in London. Helen very much relied on other marketing to book weddings but felt she was missing out on the couples searching for wedding photographers in London. More enquiries means more bookings, and/or it means you can also charge more. After completing the 1-2-1 workshop Helen went to work gradually making the necessary changes over the next couple of months and by the summer has seen her site rank rise to page 1 for ‘London Wedding Photographer’. Helen now has more traffic to her site, more enquiries and now more bookings.
“There’s no way I’m giving you a testimonial – you’re my website’s best kept secret!”
– Paul Rogers
What if I’m not wordpress?
Not a problem at all. SEO is the same regardless of what format your website is. My teachings and philosophies are exactly the same. My own website is WordPress, which means I will be using this in many of my examples, however previous attendees of the workshop who are not WordPress have said they could easily see how it translated to their own websites.
Bollox to Yoast!
Are you currently relying on Yoast, and starting to realise that if 100 photographers all complete Yoast, all get a green light, that someone will rank first and someone will rank 100th!?! You need to be better than that. I will explain how.
“David has a refreshingly honest approach to SEO that identified key areas I needed to improve. His no-nonsense methods clearly work wonders as I climbed from page 10 of Google to Number 1 – Top Spot”
I’m a successful wedding photographer based in the north-west who uses SEO as the core source for filling my diary year on year.
- Rank number 1 or 2 for ‘Manchester Wedding Photographer’ and most of its variations.
- Rank top 3 for ‘Lake District Wedding Photographer’ plus variations.
- Rank number 1 or 2 for ‘North West Wedding Photographer’ and its variations like above.
- Rank number 1 or 2 for over 40 wedding venues and the keyword variations.
- Rank page 1 for over 80 wedding venues.
- 200-350 organic Google hits a day to my website
- 1500+ wedding enquiries a year, approx 75% of which have found me due to a strong SEO ranking.
- 100+ great reviews about my SEO workshop
SEO for wedding photographers workshop details
I work with wedding photographers anywhere in the world, from America to Australia, to Italy and my home country of the UK.
The workshop is 1-2-1 with myself over Zoom at a time that suits you. It is conducted over 2 sessions each approx 2.5 hours long (5 hours total).
I will teach you EVERYTHING you need to know to implement SEO yourself. A one-off fee for the workshop, no monthly costs. Your website will rank better and you will get more bookings because of it. A no-brainer of an investment.
1-2-1 Workshop over Zoom price – £395 ($495 USD)
To book on or to ask me any questions, simply complete the form below and I will get back to you right away.
- Stripping it back to the fundamentals
- An easy to understand SEO philosophy
- A REAL approach that isn’t technical
- How couples use Google
- SEO vs User experience vs Time
- The SEO triangle to success
- Core website ranking
- Individual blog post ranking
- Writing great content
- Clever optimising for key words
- Structuring posts and pages
- Categorising & tagging
- Using images and alt text
- Social media and SEO
- A clear ‘common sense’ analogy that just makes sense
- Building smart back-links
- Clever internal link structure
- Bounce-rate vs Time On Site
- Integration of videos (Youtube/Vimeo)
- Minimising any negative impact from future Google updates
- General misconceptions
- Monitoring your results
- Q+A all day
- Tea, coffee and a big lunch
Giving you the tools you need to effectively implement your own SEO as you run your everyday business.
Booking on the workshop
SMALL GROUP IN-PERSON SEO WORKSHOPS
Due to Covid and social distancing restrictions, in-person small group workshops are currently on hold for the foreseeable future.
SEO 1-2-1 via ZOOM (available for anyone anywhere in the world)
1-2-1 via Zoom is done over 2 x 2.5hr sessions either in the morning, or the evening, whichever suits you best.
1-2-1 via Zoom Price: £395/$495
Complete the form below or message me on FaceBook to book on.
“David’s workshop is excellent. Google is incredibly confusing for us photographers, however David provided clear and concise information on how to improve a websites rankings and optimise wedding venue blog posts. I’m so glad I booked on this course and would highly recommend it to anyone!”- Shane Webber